Cause-Related Marketing Can Affect Consumer _____, If Consumers Are Sympathetic

question 3

Multiple Choice

Cause-related marketing can affect consumer _____, if consumers are sympathetic to the cause and the brand and cause are seen as a good fit.

• A)individual ethics
• B)tastes
• C)attitudes
• D)budgets
• E)buying patterns

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Definitions:

Novel Appearance

A unique or new look, design, or aesthetic quality that distinguishes an object or entity from others.

Registered Design

A legal protection for the aesthetic design or appearance of a product, recorded and recognized by official government bodies.

Manufacturer

A person or company that makes goods for sale, especially on a large scale or using industrial processes.

Infringement

The action of breaking the terms of a law, agreement, or violation of a right.