Hindustan Unilever Pursued the Following Strategy to Expand Its Market

question 50

Multiple Choice

Hindustan Unilever pursued the following strategy to expand its market share in India.

• A) retained the low unit price concept only for shampoo
• B) focused its efforts on the BOP masses
• C) emphasized local R&D efforts
• D) concentrated on the urban population for sales
• E) offered a wide variety of brands to tightly segment the market

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Definitions:

Protostomes

A major group of animals in which the mouth develops from the first opening in the embryo, with examples including mollusks, annelids, and arthropods.

Spiral Cleavage

A type of embryonic development in some molluscs and annelids where cells divide in a spiral pattern.

Anterior End

The front part or head end of an organism, usually where sensory organs are concentrated.

Head End

The anterior or front part of an organism, often containing the brain and sensory organs.