Push Strategies

question 1

Multiple Choice

Push strategies:

• A)are less viable in emerging markets than pull strategies.
• B)are never used in emerging markets because channels are in disarray.
• C)work well in many countries because of the enormous channel power of distributors.
• D)result in the MNC being cheated because channel members keep the incentives for themselves.
• E)never reach consumers.

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Definitions:

Attitude

Attitude pertains to a person's settled way of thinking or feeling about something, often reflected in their behavior.

Communication Skills

The ability to convey or share information effectively through speaking, writing, or another medium.

Reading Skills

The ability to interpret, understand, and derive meaning from written texts.

Oral Communication

The process of verbally expressing ideas and information, significant in legal contexts for arguments, presentations, and negotiations.