In an Advertising Message, the Original Slogan Was "Body by Fisher

question 12

Multiple Choice

In an advertising message, the original slogan was "Body by Fisher." The translation in a foreign market was "Corpse by Fisher." This would be an example of which of
The following constraints on international promotion?

• A) language barriers.
• B) advertising regulations.
• C) cultural constraints.
• D) local attitudes toward advertising.
• E) poor media infrastructure.

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Definitions:

Naval Observatory

A scientific institution in the United States for the regulation of navy chronometers, timekeeping, and determining positions.

Greenwich

A district in London, known for its maritime history and as the location of the Prime Meridian, from which Greenwich Mean Time is calculated.

Web Log

Also known as a blog, it is an online journal or informational website displaying information in reverse chronological order, with the latest posts appearing first.

GMT

Greenwich Mean Time, a time zone that is used as the standard time against which all other time zones are measured.