One Framework That Helps with Studying the Influence of Culture

question 50

Multiple Choice

One framework that helps with studying the influence of culture on global advertising is the cultural classification scheme developed by Dutch researcher
Geert Hofstede. One dimension refers to the extent that people within the culture
Prefer structured situations with clear cut rules and little ambiguity. This dimension
Would best be described as:

• A) power distance.
• B) long-termism.
• C) uncertainty avoidance.
• D) individualism.
• E) masculinity.

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Definitions:

Supplier Selection

The process of evaluating and choosing suppliers based on criteria such as price, quality, delivery time, and service, ensuring the best compatibility and value for the purchasing organization.

Supplier Scoring

A method used to rate and evaluate the performance of suppliers based on various criteria such as delivery time, quality, and cost.

Procurement

The process of finding and acquiring goods, services, or works from an external source, often via a tendering or competitive bidding process.

Demand Uncertainty

This refers to the unpredictability of customer demand for products and services, affecting inventory, production, and distribution planning in supply chains.