A __________________________________ Program Goes One Step Further Since It Is

question 52

Multiple Choice

A __________________________________ program goes one step further since it is a system of active promotional management that strategically coordinates global
Communications in all of its component parts both horizontally (country-level) and
Vertically (promotion tools) .

• A) vertical communications
• B) horizontal communications
• C) globally integrated marketing communications
• D) global communications
• E) synergistic communications

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