One Framework That Helps with Studying the Influence of Culture

question 50

Multiple Choice

One framework that helps with studying the influence of culture on global advertising is the cultural classification scheme developed by Dutch researcher
Geert Hofstede. One dimension refers to the extent that people within the culture
Prefer structured situations with clear cut rules and little ambiguity. This dimension
Would best be described as:

• A) power distance.
• B) long-termism.
• C) uncertainty avoidance.
• D) individualism.
• E) masculinity.

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Definitions:

Analogue Methodology

A research method that uses analogous situations or simulations to study psychological phenomena or treatments in a controlled environment.

Ethical Obstacles

Challenges or issues in research that arise from moral concerns or considerations, often related to the treatment of research participants.

Analogue Methodology

A research approach that simulates real-world conditions in a controlled environment to study behavioral processes or psychological phenomena.

Acceptable Simplifications

The process of reducing complexity in a model or explanation while still retaining a reasonable level of accuracy.