One Framework That Helps with Studying the Influence of Culture

question 69

True/False

One framework that helps with studying the influence of culture on global
advertising is the cultural classification scheme developed by Geert Hofstede. One
of these constructs is called power distance. Research has shown that ads that
position products or services as status symbols are most likely to be effective in
countries with large power distance.

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Definitions:

Object of Fear

A specific entity or scenario that induces a fear response in an individual.

Avoid

To keep away from or prevent something from happening or being experienced.

Panic Disorder

A psychiatric disorder characterized by recurrent, unexpected panic attacks, along with ongoing fears of experiencing further attacks.

Norepinephrine and GABA

Neurotransmitters that play significant roles in the nervous system; norepinephrine affects alertness and energy, while GABA is the primary inhibitory neurotransmitter, promoting calmness.