Due to Differences in the Cultural or Competitive Environment, a Company

question 20

Multiple Choice

Due to differences in the cultural or competitive environment, a company may choose the _______________________ strategy if it wishes to keep its product economies
Scale intact but customize its communications.

• A) product and communication extension--dual extension
• B) product invention
• C) product extension--communications adaptation
• D) product adaptation--communications extension
• E) product and communications adaptation--dual adaptation

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Definitions:

New England's Economy

Refers to the economic activities and structure in the New England region of the United States, traditionally characterized by manufacturing, fishing, and agriculture, but now also known for its high technology and financial services.

Belief Perseverance

The tendency to maintain one's beliefs even after they have been discredited or proven wrong.

Advice

Guidance or recommendations offered regarding prudent future action.

Avoid

To keep away from or stop oneself from doing something, often due to apprehension or danger.