The Goals of a Preliminary Screen to Determine Market Opportunities

question 6

Multiple Choice

The goals of a preliminary screen to determine market opportunities are to minimize mistakes of ignoring countries that offer viable opportunities for the product and:

• A)offending local governments.
• B)offending local cultures.
• C)offending local merchants.
• D)violating local advertising laws.
• E)not wasting time on countries that offer little or no potential.