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A company that wishes to challenge a cost leader would probably use:
Circadian Rhythm
The internal process that regulates the sleep-wake cycle and repeats roughly every 24 hours.
REM Sleep
A phase of sleep characterized by rapid eye movements, more dreaming, and body paralysis, which is thought to be involved in processing emotions and memories.
Vivid Dream
A dream with intense, lifelike imagery, emotions, and sensory experiences.
Light-Sensitive Proteins
Proteins in photoreceptor cells that respond to light and are crucial for vision.
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