The Formulation of Positioning Strategy Includes the Following EXCEPT

question 60

Multiple Choice

The formulation of positioning strategy includes the following EXCEPT:

• A) identify the relevant set of competing products or brands.
• B) determine current perceptions held by consumers about the products.
• C) develop possible positioning themes.
• D) develop a uniform positioning strategy for every brand in the company.
• E) screen the positioning alternatives and select the most appealing one.

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Definitions:

Deductive

Deductive reasoning involves drawing specific conclusions from a general statement or principle, often used in logical argumentation and mathematical proofs.

Logical

Pertaining to or characterized by clear, sound reasoning or a valid inference.

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