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In the area of international positioning, _____ themes often run the risk of being bland and not very inspired.
Charles Horton Cooley
An American sociologist known for his theory of the "Looking Glass Self," which explains how individuals develop their sense of self through interactions with others.
Intimate Interaction
Refers to close and personal engagement between individuals, often involving emotional, physical, or sexual closeness.
Impersonal Relationships
Relationships characterized by a lack of emotional depth or personal connection, often temporary or superficial.
Emotional Ties
Connections between people that are based on feelings, affections, or personal bonds.
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