A Recent Form of Secondary Data Sources Is the Syndicated

question 90

Multiple Choice

A recent form of secondary data sources is the syndicated datasets sold by market research companies like A. C. Nielsen and Information Resources, Inc. One of the
Ways that these firms acquire data in foreign markets and most developed countries
(especially in the retail environment) is to use:

• A) observation.
• B) telephone interviews.
• C) direct mail.
• D) expert opinion.
• E) optical scanners tied to cash registers.

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Definitions:

Vehicle Pursuit

A police action involving the chase of a fleeing vehicle with the intent to stop and detain its occupants for legal violations.

Shooter Bias

A cognitive bias suggesting a proclivity to shoot a firearm more quickly at certain racial or ethnic groups than others.

Video Game

A type of game that involves interaction with a user interface to generate visual feedback on a two- or three-dimensional video display device.

Black And White

Thinking or perception in terms of clear, distinct, and unambiguous categories, often ignoring the complexities or nuances.