Innovations in Marketing Decision Support Systems Have Spurred Several Major

question 10

Multiple Choice

Innovations in marketing decision support systems have spurred several major developments in the marketing area.One of most dramatic has been:

• A)the shift from mass to micro marketing.
• B)the shift from a demand to a supply economy.
• C)the fact that everyone now has a personal computer.
• D)the overcrowding of the Internet.
• E)home shopping on the Internet.

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Definitions:

Self

The individual's awareness of their own identity and personal characteristics, often including self-concept, self-esteem, and self-image.

Ego

In psychoanalytic theory, the part of the personality that mediates between the desires of the id, the rules of the superego, and the realities of the external world.

Psyche

A term used in psychology to refer to the mind, encompassing conscious and unconscious aspects of mental processes, personality, and emotions.

Defense Mechanism

Psychological strategies used unconsciously by individuals to protect themselves from anxiety and to cope with reality.