Even a Narrow Segment Can Be Served Profitably with a Standardized

question 32

True/False

Even a narrow segment can be served profitably with a standardized product if the segment exists in several countries.

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Definitions:

Null Hypothesis

Alternative to a primary hypothesis, stating that there is no relationship between the independent variable and the dependent variable.

Scientific Method

Systematic method of obtaining and evaluating information relevant to a problem.

Variable

Measurable factor or characteristic that can vary within an individual, between individuals, or both.

Dependent Variable

In experimental and statistical research, the variable being tested and measured, which is expected to change as a result of manipulations to the independent variable.