________ Refers to the Location of a Product in the Minds

question 25

Multiple Choice

________ refers to the location of a product in the minds of consumers.

• A) Positioning
• B) Targeting
• C) Benchmarking
• D) Product displacement

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Definitions:

PRISM Program

A surveillance program by the United States National Security Agency (NSA) that collects internet communications from various U.S. internet companies.

American Citizens

Individuals who have citizenship status in the United States of America.

Job Rotation

Involves systematically moving employees from one job to another.

Motivational Approach

Methods or strategies used to inspire individuals or groups towards achieving certain goals or tasks.