Which of the Following Segments Labeled by D'Arcy Masius Benton

question 14

Multiple Choice

Which of the following segments labeled by D'Arcy Masius Benton & Bowles (DMBB) is concentrated in high-crime, urban inner-city neighborhoods and tends to be either resentful or resigned?

• A) Affluent Materialists
• B) Successful Idealists
• C) Disaffected Survivors
• D) Comfortable Belongers

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Definitions:

Political Campaign

Organized efforts to influence the decision-making process within a specific electorate, often aimed at electing candidates to public office.

Government Communicator

A professional responsible for conveying and managing information between government entities and the public.

Public Affairs

The management of relationships and communications between an organization and the public, especially in the realms of political and societal interest.

Public Relations

A communication strategy aimed at developing advantageous relationships between groups and their stakeholders.