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According to Y&R's Psychographic Segmentation Study, Which of the Following

question 37

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According to Y&R's psychographic segmentation study, which of the following groups of customers is likely to include managers or professionals who frequently travel and dine out?


Definitions:

Klutzes

Clumsy individuals who often make mistakes or are awkward in their movements.

Quality Distribution

Refers to the variation in quality among units of a product or service, often forming the basis for market segmentation and pricing strategies.

Appraiser

A professional who assesses and determines the market value of assets, such as real estate or properties.

Original Owners

The first individuals or entities to own an item, particularly relevant in contexts like real estate or vehicle sales, indicating items have not been previously sold or used.

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