Which of the Following Product Categories Typically Requires High-Tech Positioning

question 5

Multiple Choice

Which of the following product categories typically requires high-tech positioning?

• A) special-interest products
• B) global-village products
• C) products that solve a common problem
• D) products with universal themes

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Definitions:

Net Present Value Method

A method of analysis of proposed capital investments that subtracts the amount to be invested from the present value of the cash flows expected from the investments.

Cash Payback Method

A capital budgeting technique that calculates the time required to recoup the cost of an investment based on its expected cash flows.

Capital Investment

Funding provided to a business entity to purchase physical assets, like equipment or buildings, or to use in operations to stimulate growth.

Present Value Method

A financial calculation that determines the current worth of a future stream of cash flows, discounted at a specific rate.