Which of the Following Segments Labeled by D'Arcy Masius Benton

question 13

Multiple Choice

Which of the following segments labeled by D'Arcy Masius Benton & Bowles (DMBB) consists of status-conscious and ambitious Europeans, many of whom are business professionals, who use conspicuous consumption to communicate their success to others?

• A) Successful Idealists
• B) Comfortable Belongers
• C) Affluent Materialists
• D) Disaffected Survivors

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Definitions:

Welfare State

A system in which the government undertakes to protect the health and well-being of its citizens, especially those in financial or social need, by means of grants, pensions, and other benefits.

Health Care

Organized provisions of medical services to individuals or communities, including preventative, curative, palliative, and rehabilitative care.

Unemployment Insurance

A government-provided insurance that offers financial assistance to individuals who have lost their jobs through no fault of their own.

Food Stamps

A government assistance program that provides low-income individuals and families with a means to purchase food.