Cluster Analysis Is Well Suited to Global Marketing Research

question 13

True/False

Cluster analysis is well suited to global marketing research.

---

Definitions:

Domestic Producers

Companies and individuals within a country that produce goods and services for the local market.

Quotas

Quantitative limits set by governments on the amount of specific goods or services that can be imported or exported during a specified time frame.

Consumer Surplus

The difference between the total amount that consumers are willing and able to pay for a good or service and the total amount that they actually do pay.

Quota Rights

Licenses or permissions issued by a government that allow specific quantities of goods to be imported or exported.