Examlex
"Transformation advertising" describes advertising that seeks to change the experience of buying and using a product.
Ethnocentrism
Ethnocentrism is the belief in the inherent superiority of one's own ethnic group or culture, often accompanied by prejudice or discrimination against other groups.
Cultural Relativism
The principle that an individual's beliefs and activities should be understood by others in terms of that individual's own culture.
Cultural Context
The environment or situation that includes the social norms, values, customs, and beliefs that influence the behavior and perception of individuals.
Countercultures
Groups or movements that reject and oppose dominant societal norms and values, often creating their own cultural norms.
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