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A Product Saturation Level Is the Percentage of Potential Buyers

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A product saturation level is the percentage of potential buyers who own a particular product.

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Definitions:

Capital Stock

The total amount of physical goods or financial assets that a company possesses which are used in the production of goods and services.

Gross Investment

The total amount of money spent on capital assets before accounting for depreciation.

Net Investment

The amount spent by a company on new capital assets after accounting for depreciation.

Foreign Investments

Investments made by individuals, companies, or governments in assets or business ventures in another country.

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