Rivera Inc

question 14

Multiple Choice

Rivera Inc., a leading mobile manufacturer in the United States, manufactures a new product similar to its existing line of high-end smart phones to meet the demands for a low-cost product in the developing countries. They also plan to use new ads that are more sensitive to those countries. In this case the product marketing strategy used by Rivera is referred to as ________.

• A) mono adaption
• B) product extension/ communication adaptation
• C) dual extension
• D) dual adaptation

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Definitions:

Profits Decrease

The reduction in earnings, often due to increased costs, lower sales, or unfavorable market conditions.

Quick Response

A strategy focused on reducing lead times across the supply chain to respond swiftly to consumer demand and market changes.

Product Differentiation

The process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.

Multiple Products

The strategic offering of a variety of products by a business to meet diverse customer needs, expand market reach, and reduce risk.