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What Is a Boomerang Effect, and Why Is It Important

question 34

Short Answer

What is a boomerang effect, and why is it important to be aware of this concept when analyzing your audience?


Definitions:

Cortex

The outer layer of the cerebrum, involved in numerous high-level brain functions such as thought, memory, and consciousness.

Millimeters

A unit of length in the metric system, equal to one thousandth of a meter.

Prefrontal Cortex

The front part of the frontal lobe of the brain, involved in complex behaviors such as planning, decision making, and moderating social behavior.

Reasoning

The process of thinking about something in a logical way in order to form a conclusion or judgment.

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