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Why are face-to-face efforts more effective at persuading others than are public service campaigns?
Herbert Simon
An influential scholar in the realms of economics, psychology, and computer science, known for his work on decision-making and artificial intelligence.
Economic Person
A theoretical concept of a person who makes rational decisions by maximizing utility or profit based on limited resources.
Programmed Decision Making
A decision-making process that follows established procedures or rules, often used for routine and repetitive decisions.
Existing State
The current conditions or circumstances of a system, situation, or state of affairs.
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