Describe the Concept of Personal Brand

question 10

Essay

Describe the concept of personal brand. Specifically, why is it important to your job search, and how do you establish it?

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Definitions:

Consumer Purchases

Transactions made by individuals or households for items that fulfill their personal needs or desires, as opposed to business or commercial buying.

Demographics

Statistical data relating to the population and particular groups within it, often used for targeting in marketing and research.

Sociocultural Analysis

The study of social and cultural factors and their influence on consumer behavior or social trends.

Millennials

The generational cohort born approximately between 1981 and 1996, noted for their familiarity with digital technologies and value on work-life balance.