What Are the Advantages and Disadvantages of the Web 2

question 36

Essay

What are the advantages and disadvantages of the Web 2.0 resources that can help groups work more efficiently?

Recognize the importance of addressing uncertainties and risks in marketing plans.

Learn the use and purpose of impact/likelihood matrices in managing marketing risks and developing contingency plans.

Comprehend the components of marketing plans including target segment size, needs, and marketing mix details.

Identify tools and systems used for collecting data on customer responses to the marketing mix.

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Definitions:

Business Proposition

An offer or proposal highlighting the value and benefits of a product or service to potential customers or investors.

Shipping Costs

Expenses associated with the transportation of goods from one location to another.

ROI

Return on Investment; a measure used to evaluate the efficiency of an investment or to compare the efficiencies of several different investments.

Prospect

A potential customer or client who has been identified as fitting a target market or demographic and who shows some level of interest in a product or service.