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The Text Recommended That Firms Avoid Simplifying Both Product and Geographic

question 25

True/False

The text recommended that firms avoid simplifying both product and geographic scope by downsizing and downscoping.


Definitions:

Audience Objections

The concerns, questions, or disagreements raised by an audience or consumers in response to a proposal, presentation, or product offering.

High Price

Refers to the cost of a product or service being significantly above average, often associated with premium quality or exclusivity.

M-commerce

Mobile commerce, which encompasses purchasing and selling goods and services through wireless handheld devices like smartphones and tablets.

AIDA Approach

A marketing strategy blueprint that stands for Attention, Interest, Desire, Action; used to guide the process of advertising or selling products and services.

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