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Describe Two Characteristics of an Effective Diversity Management Program

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Essay

Describe two characteristics of an effective diversity management program.

Gain knowledge of the evidentiary standards, procedural requests, and strategic moves available in pre-trial and trial phases.
Understand the characteristics and applications of various marketing research techniques.
Recognize the importance of ethics and privacy in marketing research.
Differentiate between primary and secondary data and understand their uses in marketing research.

Definitions:

Sensation

The process by which sensory receptors and the nervous system receive and represent stimuli from the environment.

Stimulus Energies

The physical energy forms, such as light and sound, that activate sensory receptors and contribute to sensory processing.

Sensory Receptors

Specialized cells or nerve endings that respond to changes in the environment by converting them into electrical signals sent to the brain.

Pheromones

Chemical substances released by animals and humans that trigger social responses in members of the same species.

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