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What is considered the most rigid ethical theory?
Direct Distribution
The process by which a company delivers its product directly to the consumer, without going through any intermediaries.
Multichannel Marketing
The practice of engaging with customers across multiple platforms or channels, including online, in-store, social media, and email, to provide a seamless experience.
Value-adding Capabilities
The ability of a company or individual to increase the worth of a product or service by improving its features, functionality, or quality.
Elasticity of Demand
A measure of how much the quantity demanded of a good or service changes in response to a change in its price.
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