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Ivan, a scientist, invented a method of using solar energy to power electrical devices. However, the cost of using the method on a large scale was prohibitive. Hence, his invention was not adopted by his target customers. The lack of _____ was the reason for the failure of his invention.
Strategic Marketing Planning Process
A systematic approach to identifying opportunities in the market, setting marketing objectives, and developing strategies and actions to achieve business goals.
Burt's Bees
A personal care brand that offers products made from natural ingredients, known for its commitment to sustainability and environmental responsibility.
Corporate Social Responsibility
Involves a business model where companies integrate social and environmental concerns in their operations and interactions with stakeholders.
Socially Responsible Actions
Business practices that contribute positively to society, encompassing ethical conduct, environmental sustainability, and community engagement.
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