An Invisible Barrier That Makes It Difficult for Certain Groups

question 42

Multiple Choice

An invisible barrier that makes it difficult for certain groups, such as minorities and women, to move beyond a certain level in the organizational hierarchy is referred to as the

• A) span of control.
• B) glass ceiling.
• C) service gap.
• D) value chain.
• E) Gini index.

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Definitions:

Brand Extension

A strategy where a firm uses an existing brand name to introduce a new product or service category to the market.

Line Extension

A marketing strategy where a company introduces additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.

Homemade Soda

Soda made at home using ingredients and methods that allow customization and control over the final taste.

Family Brand

A marketing strategy in which a range of products is marketed under a single brand name, aiming to capture consumer trust and loyalty.