Diversity Is Primarily a Function Of

question 102

Multiple Choice

Diversity is primarily a function of:

• A) stereotyping.
• B) group membership.
• C) individual characteristics.
• D) segmented communication networks.

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Definitions:

Webrooming

The practice of researching products online before going to a physical store to make a purchase, the opposite of showrooming.

Cross-channel Consumer

A buyer who uses multiple channels or platforms for shopping, including online, in-store, and mobile, to make purchase decisions.

Shops Offline

Physical retail outlets where consumers can buy products in person, as opposed to online shopping.

Online Consumers

Individuals or entities that purchase goods or services via the internet.