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Additional Case 5.1 About a Year Ago, Powley Publishing Began Looking for a Looking

question 95

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Additional Case 5.1
About a year ago, Powley Publishing began looking for a new managing editor for its home and garden magazine. The previous editor retired after 25 years on the job. The editors and the HR department debated about the key requirements for a new managing editor. Some felt it was knowledge of the business, others thought it was interpersonal skills. A few others believed it was the ability to attract writing talent and subscribers. Finally, it was decided that HR would screen candidates, and the editors would interview finalists in conjunction with HR. The HR director would make the final choice to avoid competition among the editors.
Advertisements were placed nationally. A number of candidates were tested and interviewed by the HR manager, and references were checked. After a long search, a new managing editor, Jeff, was hired, but it quickly became apparent that a poor selection had been made. Although Jeff was competent, his overbearing management style drove two talented editors to leave for jobs with competitors. Jeff fulfilled all tasks of the position except soliciting writers and subscribers. In addition, Jeff offered no ideas or direction about increasing circulation. After 10 months, the publisher let Jeff go and began looking for a new managing editor.
This time, the firm wants to find someone who is willing to tackle all tasks of the position and who has the right skills and personality mix. The firm wants someone who can start quickly and doesn't require significant training. The ability to innovate is less critical than the motivation to work hard. Recruiting funds are very limited.
-Refer to Additional Case 5.1.The firm most likely made a poor selection decision because of an inability to:

Apply strategies to enhance memory, including study environment consistency and spaced repetition.

Understand mnemonic devices and their role in improving memory.

Acknowledge the importance of distributed practice over massed practice for better long-term retention.

Grasp the concept and application of retrieval cues in memory recall.

Definitions:

Yielding

The act of giving in or surrendering to a force, argument, or influence.

Inoculation

A psychological technique used to make individuals resistant to attempts to change their attitudes or beliefs by exposing them to small doses of arguments against their position.

Psychological Reactance

The emotional response in opposition to a restriction on personal freedoms or choices, leading to an urge to regain them.

Sensory Overload

A condition where one or more of the body's senses experiences over-stimulation from the environment.