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Additional Case 9.1 Ron, the CEO at CableNet, Wants to Invest in Career

question 135

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Additional Case 9.1
Ron, the CEO at CableNet, wants to invest in career development because he is concerned that the firm is not prepared to meet future needs and challenges. Rudy, the operations manager, states that CableNet has already invested significantly in employee training, and a career development program would be a costly duplication. Rudy produces a recent productivity and quality study that shows significant improvement among employees to support his assertion that a development program is unnecessary. Charles, an IT manager, states that most supervisors currently discuss career options with their subordinates as part of the management process. Charles asserts that managers are taking care of their employees well enough and that nothing else is necessary. Tanya, the HR director, suggests that assigning employees to various jobs would give them a wider base of skills at a minimal expense. She asserts that an active career development program would help the company with EEO-related matters, which are a concern to her. The workforce is about 30% female and 45% minority, but upper management is 100% Asian-American male.
-Refer to Additional Case 9.1.Charles' comments suggest that the company's career development efforts are primarily based on:

Definitions:

Cash Fund

A reserve of cash set aside for specific purposes, emergencies, or investment opportunities within a business.

Product Hierarchy

The classification of a company's products into a structured order from basic needs to specific items that satisfy those needs, often represented as a layered pyramid.

Augmented Product

A product enhanced with additional features, benefits, or related services that distinguish it from core and actual products to create added value.

Customer Loyalty

Refers to the dedication of customers to repeatedly purchase from the same brand, influenced by positive buying experiences and satisfaction.