An SBU with a Relatively Small Market Share of a Low-Growth

question 36

Multiple Choice

An SBU with a relatively small market share of a low-growth market is a ________.

• A)star
• B)dog
• C)cash cow
• D)question mark
• E)low-cost leader

---

Definitions:

Marketing Strategies

Plans developed by businesses to promote and sell products or services, including market research, advertising, and distribution methods.

Experimental Drug

A medication or therapy that is not yet approved for general use and is under investigation in clinical trials.

Problem Identification

The process of recognizing an issue or challenge that needs resolution before implementing solutions.

Decision-making

Decision-making is the process of selecting a course of action from among multiple alternatives, typically aiming to achieve the best outcome.