You Explain to Your Friend Haslina,who Runs a Catering Service

question 193

Multiple Choice

You explain to your friend Haslina,who runs a catering service called "Meals in a Zip," about an economic theory which asserts that consumers will purchase less of a product at higher prices than they will at lower prices.She contends that the theory is incorrect because over the past two years she has raised the price of her catered meals and yet has seen a brisk increase in sales.How would you respond to Haslina?

• A)Haslina is right; she has evidence to back her claim.The theory must be erroneous.
• B)I will explain to her that she is making the error of reverse causality: it is the increase in demand that has enabled her to raise her prices.
• C)I will explain to her that there are some omitted variables that have contributed to an increase in her sales such as changes in income.
• D)Haslina is making the mistake of assuming that correlation implies causation.

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Definitions:

Off-Balance-Sheet Financing

Financing not recorded on the company's balance sheet that may involve leases or the creation of separate entities.

Substantial Down Payment

A large initial payment made when purchasing an item or property, reducing the amount of the loan or mortgage required.

Risk of Obsolescence

The risk that a product, service, or technology will become outdated or no longer useful, often due to advancements in technology.

Debt to Stockholders' Equity Ratio

A financial ratio that measures the proportion of a company's total debt to its shareholders' equity, indicating the financial leverage of the company.