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Vector autoregressive models should be used for forecasting if the series being studied are cointegrated.
CRM Data
Information collected and managed through Customer Relationship Management systems, including personal details, purchase history, and interactions of clients.
Tailor Customer Promotions
Custom-designed marketing activities aimed at offering specific customer groups incentives that cater to their unique preferences or purchasing history.
Generate Coupons
The process of creating vouchers or codes that consumers can redeem for a discount on goods or services.
Customer Segmentation Analysis
A method of analyzing data that creates customer profiles and categorizes them.
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