As Sales Writers Have So Many Persuasive Techniques at Their

question 69

True/False

As sales writers have so many persuasive techniques at their disposal, spending time to gather information about the readers is unnecessary.

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Definitions:

Successive Approximations

A behavior training process where closer and closer approximations to a desired behavior are reinforced until the desired behavior is achieved.

Shaping

A method of conditioning by which successive approximations towards a desired behavior are reinforced, gradually guiding the behavior closer to the target.

Contingency Management

A behavioral intervention strategy that modifies the consequences of behaviors to increase or decrease those behaviors.

Implementation

The process of putting a decision or plan into effect; execution.