Which of the Following Is True About the Scenario Painting

question 25

Multiple Choice

Which of the following is true about the scenario painting technique used in advertisements?

• A) It focuses on the we-viewpoint rather than the you-viewpoint.
• B) It puts the reader in a simulated context that brings out a product's appeal.
• C) It restricts the use of character-based appeal in advertisements.
• D) It discourages the use of common-ground persuasion techniques.
• E) It is an outdated technique and is no longer used by advertisers.

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Definitions:

Positive Mood

A psychological state of well-being and happiness that can enhance creativity and problem-solving abilities.

Nonprogrammed Decision

Decision-making that occurs in response to unusual, unpredictable, and unique situations, requiring custom solutions rather than standard operating procedures.

Post-Decisional Justification

The tendency to rationalize a decision after it has been made to reduce cognitive dissonance.

Optimistic Evaluation

The tendency to assess situations, challenges, or opportunities in a positive light, expecting favorable outcomes.