Vermont-Based Green Mountain Coffee Roasters Dominates the Market for Single-Serve

question 127

Multiple Choice

Vermont-based Green Mountain Coffee Roasters dominates the market for single-serve coffee in the United States,with its subsidiary Keurig accounting for approximately 70% of sales ("Rivals Try to Loosen Keurig's Grip on Single-Serve Coffee Market," Chicago Tribune,February 26,2011) .But Keurig's patent on K-cups,the plastic pods used to brew the coffee,is expected to expire in 2012,allowing other companies to better compete.Suppose a potential competitor has been conducting blind taste tests on its blend and finds that 47% of consumers strongly prefer its French Roast to that of Green Mountain Coffee Roasters.After tweaking its recipe,the competitor conducts a test with 144 tasters,of which 72 prefer its blend.The competitor claims that its new blend is preferred by more than 47% of consumers to Green Mountain Coffee Roasters' French Roast.What is the value of the appropriate test statistic to test this claim?

• A) t₁₄₃ = 0.721
• B) z = 0.721
• C) t₁₄₃ = 1.96
• D) z = 1.96

---

Definitions:

Production Workers

Employees directly involved in the manufacturing process, responsible for converting raw materials into finished goods.

Merchandising Company

A business that purchases goods wholesale and resells them at retail, making a profit on the markup.

Comparative Income Statement

A financial statement showing the revenues, expenses, and net income of a company over multiple periods, facilitating analysis of financial performance over time.

Depreciation

The systematic allocation of the depreciable amount of an asset over its useful life.