The ________ Approach Views Media Communication as a Process That

question 31

Multiple Choice

The ________ approach views media communication as a process that moves from one source to many receivers.

• A) mass media effects
• B) linear model
• C) uses and gratifications
• D) cultivation

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Definitions:

Exchange Theory

Holds that social interaction involves trade in valued resources.

Altruistic Behavior

Actions motivated by the desire to help others without expecting anything in return.

Rational Choice Theory

A framework that assumes individuals act based on the rational evaluation of the costs and benefits of their actions to maximize personal advantage.

Dramaturgical Analysis

Views social interaction as a sort of play in which people present themselves so that they appear in the best possible light.