Covert Conflict

question 25

Multiple Choice

Covert conflict:

• A) is harmless in the negotiation process.
• B) creates a system of mutual dependency.
• C) makes it almost impossible to resolve a problem.
• D) leaves problems out in the open to be solved.

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Definitions:

Brand Identity

The collection of all elements a brand creates to portray the right image to its consumer.

Wider Context

Refers to the broader scope or larger environment in which something exists or takes place, encompassing more than just the immediate situation.

Disruption

An innovation or event that significantly alters the way that industries, businesses, or markets operate.

Brand Position

Represents the unique space a brand occupies in the minds of consumers, distinguishing it from its competitors based on attributes, benefits, and perceptions.