List and Describe (3) Ways Business Can Avoid Failure When

question 7

Essay

List and describe (3) ways business can avoid failure when transitioning an initiative from
strategic experiment to business innovation.

Recognize the importance and impact of product placement in marketing strategies.

Differentiate between consumer sales promotions and trade-oriented sales promotions.

Explain the concept and value of loyalty programs in building long-term customer relationships.

Understand the mechanics of different types of sales promotions including samples, rebates, and premiums.

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Definitions:

Antitrust Scrutiny

The examination and monitoring of companies and their practices by government agencies to ensure they do not engage in anti-competitive behavior, violating antitrust laws.

Horizontal Merger

A merger between companies that are in direct competition with each other, operating in the same industry and at the same stage of production.

Price-fixing

An illegal agreement among competitors to fix prices, set production levels, or divide markets, to ensure mutual economic benefit.

Antitrust Law

Legislation designed to promote competition and regulate and prevent monopolies or other practices that restrain trade.