The Key to Linking What IT Does to Business Performance

question 1

True/False

The key to linking what IT does to business performance is to create an environment within which everyone thoroughly understands what measures are unimportant to the business and is not held accountable for those measurements.

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Definitions:

Multicultural Marketing

Combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races.

Marketing Mix

A set of controllable, tactical marketing tools—product, price, place, and promotion—that a company uses to produce a desired response from its target market.

Social Action

Activities taken by individuals or groups to create, change, or maintain societal norms and values.

"We Accept" Campaign

A marketing campaign focusing on inclusivity, typically highlighting a brand's acceptance and support of diverse customer groups.