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Competitive Prices, Satisfaction Guarantees, and Customer Support After the Sale

question 99

Multiple Choice

Competitive prices, satisfaction guarantees, and customer support after the sale are part of the _______________ success factor for retailing on the Web.


Definitions:

Target Markets

Specific groups of potential consumers at whom a company aims its products or services, identified by demographic, geographic, and psychographic characteristics, or by purchasing behavior.

Compensating Balances

Minimum balance requirements mandated by banks for borrowers, serving as a form of security for the loan.

Effective Cost

Effective Cost is the total cost of a product or service once all relevant factors, including hidden costs and indirect expenses, are considered.

Loan

is a sum of money borrowed that is expected to be paid back with interest.

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