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According to the Textbook Case, Colgate Implemented SAP R/3 Because

question 54

Short Answer

According to the textbook case, Colgate implemented SAP R/3 because it needed to coordinate globally and act _______________.


Definitions:

Return Policies

Return policies are the rules a retailer sets about how customers can return or exchange purchased items.

Customer Service Desk

A dedicated area where customers can receive assistance, make inquiries, and resolve issues regarding a company's products or services.

Distributive Fairness

The perception of fairness in the outcomes received, often relating to the equitable distribution of resources or benefits among individuals.

Different Needs

refers to the varying requirements or desires across individuals or groups, often influencing consumer behavior and product development.

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