Instead of Focusing on the Information Processing Requirements of Business

question 37

Multiple Choice

Instead of focusing on the information processing requirements of business functions, enterprise software focuses on supporting integrated clusters of _______________ involved in the operations of a business.

• A) application software
• B) business processes
• C) customer relationships
• D) all of the choices are correct.

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Definitions:

Potential Customer's Needs

Represents the specific requirements or preferences of potential buyers that businesses aim to meet with their products or services.

Product Knowledge

The understanding of a product's features, benefits, applications, and uses, which is crucial for effective sales and marketing efforts.

Exploratory Research

A type of marketing research that seeks to discover new insights that will help the firm better understand the problem or consumer thoughts, needs, and behavior.

Secondary Data

Information collected for alternative purposes prior to the study.